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Petal - Christmas Filter

Kimberly-Clark of México is a leading company dedicated to the production and marketing of a range of products whose functionality, quality and innovation make their brand in one of the most used in México.

The challenge

-Brand Interaction
-Positioning
-Memorability

Petal showed interest in making a Christmas themed filter that users could interact with during the month of December.

Solution

The proposal consisted of developing a filter that could be opened on Facebook or Instagram where users would interact while different iconic elements of Pétalo were displayed for users to familiarize with the brand.

Users were shown that the filter could be be opened on Facebook or Instagram,
Users could interact using a blue Christmas hat with the words Petal at the bottom of the hat while the character representing Petal was shown at the bottom of the screen with the blue hat. Likewise, when users would click on the screen, it began to snow and Santa Claus would appear at the top of the screen with his sleigh.

Results

The results obtained were:

-A total of 88,000 impressions
-The filter was opened a total of 2,800 times,
-1,100 captures were made, a number of 424 times the filter was saved and shared a total of 113 times.

424

Amount Saved

1100

Captures

88000

Impressions

2800

Opening

113

Shared

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